I’m a Digital Marketing Strategist with a focus on creating authentic digital experiences that are accessible, scalable and engaging.
Selected Works.
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Take a deep dive into some of the projects.
Experience
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Sr. Web and Graphic Designer
Balla Media // Jul. 2021 - Dec. 2021
► Conceptualized interactive, responsive websites with user-centric process flows and prototypes from design to completion.
► Collaborated across project teams to provide design direction and develop integrated campaign strategies across all channels.
► Organized creative briefs for client projects based on market intelligence and key business objectives to meet project deadlines and strategic business goals.
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Community Program Analyst
City of Hamilton - Public Works // Apr. 2018 - Dec. 2018
► Collaborated with key stakeholders to conduct site surveys, develop comprehensive visual guidelines and implement design strategies to improve accessibility for staff and public.
► Participated in planning and execution of promotional strategies and programming for educational workshops and public events to enhance audience engagement and involvement.
► Assisted PR Department with writing press releases for public events, internal communications, website content updates and social media posts related to Water and Wastewater department.
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Desktop Publisher
City of Hamilton - Recreation // May 2016 - Aug. 2017
► Designed editorial and promotional campaigns for large-scale print and digital distribution in compliance with current Canadian legislation, industry standards and business practices.
► Coordinated communications strategies for corporate and divisional initiatives from concept to completion, ensuring that budgets and deadlines are met.
► Applied design revisions to business process templates, PowerPoint presentations and municipal website as per AODA and City guidelines in order to streamline workflow across department and inter-division communications.
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Jr. Web and Graphic Designer
FPM3 Marketing // Nov. 2015 - Aug. 2016
► Created email and social media marketing campaigns for various clients using Mailchimp, Facebook, Twitter and Instagram.
► Developed custom, responsive front-end websites for Wordpress CMS with integrated third-party analytics and security measures for clients.
► Optimized design features on clients’ website to improve loading times, Image SEO and ensure cross-platform functionality.
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Certifications
Content Marketing // HubSpot
Social Media // HubSpot + Hootsuite + LinkedIn
Public Relations // LinkedIn